The story of .M began on May 5, 2020, when Emma Barthassat brought a childhood dream to life with the creation of Mademoiselle M. From the very beginning, the vision was clear: to celebrate feminine beauty through made-to-measure pieces designed to embrace every curve and reveal each woman’s natural elegance.

Over the years, that vision grew, nurtured by a community of women who found themselves reflected in our creations. With each piece, each message, and each connection, something became clear: I was growing, and so was the woman I was designing for.

That’s why, five years later, Mademoiselle M becomes .M.

The name Mademoiselle no longer felt aligned with who I was becoming, nor with the women I create for. The word carries a certain youthfulness, a beginning. But today, we’ve stepped into something fuller, deeper, more empowered. We've evolved.

.M represents that evolution.
It’s simple, bold, and personal, just like the brand.
It’s how everyone has always called me: “M”.
And now, it becomes the signature of a new chapter.

.M is more than a brand. It’s a universe, a community, where every woman is celebrated for her true self.
Our mission remains the same: to design pieces that enhance your curves and honour your essence, so you can feel beautiful, confident, and unapologetically you.

Each creation is crafted with care and intention. From elegant dresses to everyday sets, our pieces are designed to accompany your most precious moments and the quiet ones too, with timeless grace and effortless style.

Welcome to .M.
Where your beauty is not defined, it's revealed.